Let's face it. Negotiation1 and sales is tough work, and even tougher when it's not done in your native language. Often, when English is not spoken correctly, it can come across as too pushy2 or even too rude, which ruins all chances for the perspective deal. Don't let English be the downfall. Improve your selling skills with our handy guide and get the deal of a lifetime!
灵活运用你
当与一位客户说话时,试着开诚布公的说you或your。你将会发现它较其它表达方法像是「I think;或Let me tell you about;更能非常快的获得其他人的注意,由于这将让注意转移到事情本身上面,而不是你一个人本身。比如:「You'll find that your English improves very rapidly when you study at Youmars!」
Use you
When speaking with a client, try to begin your sentences with the words you or your. You'll find this grabs their attention more quickly than beginning with phrases like I think or Let me tell you about. Because it focuses the attention on them, not on you. For example, You'll find that your English improves very rapidly when you study at Youmars!
提供额外附加物
每个人都有觉得获得免费东西的心态!假如大概的,试着在买卖上给予一些额外的附加物,将叫你的顾客或客户感到特别礼遇。可以用类似说法「If you buy now, I can1;及「If we sign the deal soon, I can1;给予一点点额外的影响力叫你的客户飞速达成任务。比如:「If you sign up for Youmars today, you can get one week free!」
Add something extra
Everyone likes to feel like they are getting something for free! If it's possible, try to add a little something extra to the deal to make the customer or client feel special. Use phrases like, If you buy now, I can and If we sign the deal soon, I can to put a little additional pressure on the customer to commit quickly. For example, If you sign up for Youmars today, you can get one week free!
提供实证
客户有的时候会对于销售人员所说的话产生不信赖感,并且可能致使两家公司之间谈判时的不信赖。要叫你的顾客愈加信赖你是非常重要的,那就提供一些品质证明给你的顾客看。你开始可以如此说:「Don't just take my word for it.」然后,下面提供一些证明像是 「Look at what these other people have to say.」或「Look at the rate of success. The numbers speak for themselves.」假如大概,提供顾客尝试一下你的商品及服务也是很有效的。比如:「Why don't you try out Youmars yourself by signing up for a free trial?」
Offer proof
Sometimes customers just don't believe salespeople3 are telling the truth, and there can often be mistrust between two companies negotiating a deal. It's important that your clients grow to trust you, so find something you can show them that will prove the quality of what you're offering. Begin with the phrase, Don't just take my word for it. Then, follow up with a way to offer them proof, like Look at what these other people have to say. or Look at the rate of success. The numbers speak for themselves. It's also very helpful if the client can try out your product or service. For example, Why don't you try out Youmars yourself by signing up for a free trial?
证据提供
当你的顾客有所质疑,千万不要胆怯,但也不要太过给予重压。取而代之的你需要聆听。询问他们问题或有助于他们对你诚实,像是「What concerns do you have?」、「What's holding you back?」或「What's sTOPping you from signing up for Youmars today?」你的顾客将非常感激你很关心的聆听。
Ask questions
When your clients begin to hesitate, don't back down, but don't be too pushy, either. Instead you need to listen. Ask them questions that will help them be honest with you such as, What concerns do you have?, What's holding you back? or What's sTOPping you from signing up for Youmars today? Your clients will appreciate the fact that you care enough to really listen.
有谈判意愿
最后,在于你的客户推荐他们所关注的事后,你需要要有意愿来做出一些折衷方法来满足他们。你可以如此来表达,像是「We'll lower the price, if you agree to pay cash.」及「We're prepared to make this deal exclusive, providing you sign a 10-year contract with us.」
Be willing to negotiate
Finally, after your customers have shared their concerns, you have to be willing to compromise a bit to give them what they want. Use expressions in formats4 such as, We'll lower the price, if you agree to pay cash. and We're prepared to make this deal exclusive, providing you sign a 10-year contract with us.