|创业人士2015年应拜读的八本书 上

The Startup Playbook: Secrets of the Fastest-Growing Startups From Their Founding Entrepreneurs by David Kidder

The title says it all. If you're looking for a wide array of lessons learned and entrepreneurial experiences, this book is for you. Sharing insights from 41 different founders^{1, The Startup Playbook covers everything from leadership lessons to finding one's niche2.}

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull

This book is a must read for any business leader, not just the entrepreneur. It is filled with valuable insights about what creates, drives and sustains an innovative^{3 culture and compels a company to attempt what no other company has done. Remarkable4 lessons that only a CEO would know.}

True North by Bill George and Peter Sims

This is a great book to discover your personal leadership vision, values and motivations. The authors surveyed 125 men and women on what they believe makes them authentic^{5 leaders, and the answers may surprise you. Also of note is the personal leadership development portfolio6 handbook that accompanies the book, which is a personal guide to help you develop your authentic leadership.}

Zero to One: Notes Startups, or How to Build the Future by Peter Thiel

The following excerpt^{7 sums up the concept of Theil's book: Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1.}

This bestseller is geared specifically towards the startup community as it offers invaluable^{8 advice on what to consider and what to avoid before moving forward. Additionally, the author offers his philosophy on business, which helps the reader generate new ideas he or she may not have considered previously9.}