Whether or not we know it or like it, customer service is a great part of everyone’s life. Even if one does not own a business or provide services to others, we are constantly selling ourselves into whatever it is that we want to pursue.
不管大家是否知道，爱不爱，顾客服务是每一个生活活中的一个要紧部分。即便一个人没我们的事业或根本不需要给其他人提供服务，大家也不断地把自己卖给我们的追求，不管那追求是什么。
Truly successful people are master manipulators in their field; at least that’s what most people would attest to. They sit and strategize for hours, plotting their way to their clients’ satisfaction. If success is a function of manipulation, then what is manipulation, anyway? A warm smile? An occasional joke? Making a client feel that his or her needs are important? That may be manipulation in its own right, but we may just as easily conclude that those are all merely attempts to create lasting and fulfilling relationships with clients.
真的成功的人在我们的范围都是个操盘手，至少大多数人都证明是这样。他们坐在那里策划数小时，只为谋划怎么样让客户认可的办法。假如成功是可操纵的，那操作办法是哪种呢，到底?一个温暖的微笑?一个应景的笑话?又可能是让顾客感到他或她的需要遭到看重?可能就是操纵过程本身，但大家可能能轻松地归结出：那些只是期望与顾客打造持久和实质性关系的尝试而已。
Unfortunately, we tend to embrace the bad manipulation as much as we do the good. This can mean twisting the truth, delivering below reasonable expectations, and selling out to something outside of our personal values. Fortunately, many people can see through this.
可惜，大家对于坏的方案和好的方案一概同意，这就致使了歪曲事实、达不到客户合理预期的夸海口和违背个人价值观等诸这样类的事情。幸好，很多人是可以分辨是非的。
What are you left with when you remove the white lies, evil tactics, and unethical behavior? The answer is — real tactics that work. If you manipulate without performance, you will not only loose the clients that you already have, but you will relieve yourself of those potential clients that supportive and satisfied clients refer.
不借助那些无恶意的小谎话，鬼伎两个和不道德的行为，大家还剩什么呢?答案就是--- 真的管用的战术。假如你只能操纵阴谋诡计，而没实质收获，你不只会疏远已有些顾客，而且会失掉那些潜在的顾客和忠实顾客的参考。
“The goal as a company is to have customer service that is not just the best, but legendary.”---Sam Walton
“作为一个公司，其客服目的不止要做到最好，而且要成为典范。”---山姆沃尔顿
